The 3 most used social networks in France are in order Facebook , Youtube and Instagram . If you want to optimize your online visibility , it is highly recommended to have an account with one of them. Why ?
Today, social networks are fully integrated into the daily life of many individuals and businesses. It is therefore necessary to be present in an efficient and professional manner to stand out from the crowd. Many of you want to be more efficient in order to be successful. And, to do so, you waste precious time to come up with new ideas.
Faced with this request, I decided to publish my LARGE FORMAT article on good practices in 2020 to allow you to start the year 2021.
Determine the purpose of your presence on social networks
Identify your audience
Study of the competitors and their methods
Define your strategy
Define KPI
Hashtags on Facebook and Instagram: impact and relevance + best practices
What tools to better manage your schedule
Advanced techniques
Respond to questions and comments: yes we can!
“Black hat” methods to avoid
Advertise
Determine the purpose of your presence on social networks
Publish or Posting content and establishing a social media presence gives us a way to interact with communication, meet customer needs, and build more trust before you establish a direct relationship. Additionally, you can connect always with clients on a personal level in a social media environment.
Identify your audience
Knowing and understanding who is your audience means that you can adapt the content of your writing to address the main purpose of your audience. … And if you know your readers are more specialists in a particular area, and the writing style should acknowledge this and different from an article written on the same topic by the general public content writer.
Study of the competitors and their methods
The competitive analysis identifies your competitors and evaluates, identifies, and finds their strategies to determine strengths and weaknesses relative to your brand. Competitive analysis includes a SWOT analysis that helps the marketer define a competitive marketing plan and strategies. … Your company’s competitors. Competitor product summaries.
Define Your Strategy
A strategy is therefore about how people throughout the organization should make decisions and allocate resources to accomplish key objectives. … As such, a strategy is just one element of the overall strategic direction that leaders must define for their organizations.
Define KPI
Social Media analytics and KPIs are values used by promotion, marketing and social media marketing teams to measure the performance of social media marketing campaigns. Marketing teams to understanding their social media marketing performance, it’s very important to measure social media metrics and tracking results month over month.
Hashtags on Facebook and Instagram: impact and relevance + best practices
Using Hashtags on Facebook. Hashtags turn topics and phrases into clickable links in posts on your profile or Page of your social media. If the people click a hashtag or search for a hashtag, they’ll see results that contain the hashtags so they can learn more about topics that interest them.
What tools to better manage your schedule
Buffer Tool Publish for straightforward social media scheduling.
Hootsuite tool for all-in-one social media scheduling, monitoring, and analytics.
Zoho software for team-based social media management tool.
MeetEdgar software for automating your social media posts.
Loomly for likely generating post ideas for social media
Advanced techniques
Layout your goals.
Learn about your target audience.
Provide diversified content for different social media platforms.
Post more video content.
Publish user-generated content from your fans and followers.
Give education for audience.
Less your promotion and more storytelling.
Respond to questions and comments: yes we can!
Say thanks: Reply with a simple “thank you!” is good enough for most online interactions, especially if you are getting lots of praise for a particular post.
Use an emoji: Using an emoji is a great way to spice up a reply to a compliment.
Black Hat methods to avoid
Black hat SEO is one of the SEO Techniques against search engine guidelines and policies, used to get a site ranking higher in google search results. These unethical tactics don’t solve for the searcher and often end in a penalty from the search engines. Black hat techniques including keyword stuffing, cloaking and using private link networks, Buying reviews.
Advertise
Advertising Social media, or social media audience targeting, are advertisements served to users on all social media platforms. Social networks utilize user information to serve high-quality and relevant advertisements based on interactions within a specific social media platform.
