Now that you’ve learned the basics of setting up a Facebook Page, it’s time to think about ways to optimize your Page to maximize engagement and achieve your marketing goals.
Add a call to action
There are hundreds of reasons people visit your page and you might not be able to provide them with all the information they need. But you can give them a way to get them by setting up a call to action (CTA) button.
With Facebook’s built-in CTA button, it’s virtually impossible to provide consumers with the information they’re looking for, or allow them to actually interact with your business.
By default, Facebook adds a Send Message button to encourage visitors to contact you through Facebook Messenger. But, you can change it to let them learn more about your business, download your app, or make an appointment.
To customize your CTA button, hover your mouse over Send Message, then select Edit . Choose the type of button you want, and then select the specific message to display on it. When you are satisfied with your choice, click Next .
Depending on which button you choose, you may be prompted to select additional options. When you’re ready, click Finish and your CTA button will be activated.
Add pinned message
Is there important information that you want all visitors to your page to see? A promotion you don’t want them to miss? A unique piece of content that you want to show them? Put them in a pinned message.
The pinned post can be found at the top of your Facebook page promotion, just below your cover image. It is the perfect place to put something that will attract your visitors and keep them.
Start by writing a lambda post or scroll down your news feed to find an existing post you want to pin to your page. Click the three dots at the top right of the content, then click Pin to the top of the page .
Once content is pinned, a blue pushpin icon will appear at the top right.
Take advantage of tabs
The tabs appear on the left side of your Facebook page. They include standard options such as the “about” section and “photos”. You can optimize your page by adding other tabs and apps to improve the user experience.
Apps like TabSite let you create custom tabs so you can run campaigns and contests, share specials, and attract leads.
Like other pages
Facebook is above all a social network. So it’s a good idea to use your page to build a community for your business rather than just seeing it as an extension of your online presence. One way to build community is to highlight other pages that are relevant to your business, but not your competition.
Optimize your settings
Facebook page settings allow you to enter details of (optimized) page management, page visibility, page banned words, etc. You can also see how fans are interacting with your Page, see who has saved it to their favorites, and more.
Take a few minutes to go through each parameter and make sure they are optimized for the way you want to manage your page and want your audience to engage with you.
To access your settings, simply click on Settings at the top right of your Facebook page.
It’s important to check your settings regularly, as your preferences and requirements may change as your business and community evolve.
Learn from the Insights page
The more information you have about your audience, the more content you can create to meet their expectations. Facebook Pages make it easy for you to gather data on how your fans are interacting with your Page and the content you share.
Insights gives you insight into the overall performance of your page, including demographics and audience engagement. You can see metrics on your posts so you know how many people you’ve reached. You will also see how many comments and reactions are obtained from specific posts, which will help you plan your future content.
One of the key features of Insights is giving you the ability to see how many people have clicked on your CTA button, website, phone number, and address. This data is classified according to demographic data, such as age, gender, country, city and device used. This makes it easier to tailor future content for your audience.
Link to your Facebook page from other web pages
Backlinks help to build the credibility of your Facebook page and can help you improve your search engine rankings.
Stay connected to your brand’s Facebook page wherever you are and include a link at the bottom of your blog posts and on your website. Encourage other businesses and bloggers to do the same when possible, for example, when sharing content or mentioning your business.
The coveted certification badge shows visitors to your Facebook page that you are legitimate. So they can be sure that they are dealing directly with your brand and not with a fan page or impostor page. If you want to get a Facebook certification, be aware that you can get two types of badges (blue or gray), while personal profiles can only get the blue badge.