TikTok to collect facial and voice prints of its US users
The company thus evokes the possibility, for it, of collecting elements such as facial or voice prints, data that the American laws allow today to collect. More clearly, data can be collected from posted user content only. This is already quite significant in terms of volume, since TikTok already collects information related to the location of its users, in addition to certain data from the device that uses the account, such as the name of the device.
On the reason which pushes TikTok to extend the collection of information to biometric data, the firm indicates that it can use it to “activate special video effects, for the moderation of the contents, for the demographic classification, for the recommendations of content and advertisements ” , or for any other operation that does not personally identify a user.
European and French users not yet officially concerned
TikTok is not the first social network to collect this type of data. Instagram (Facebook group), for example, uses object recognition to help describe a photo or for ad targeting purposes.