TikTok allows itself, in relaxation, to collect the biometric data of its users in the content, in the USA

by Krish Karthik
TikTok allows itself, in relaxation, to collect the biometric data of its users in the content, in the USA

In the United States, but not yet in Europe, TikTok has updated its privacy policy. This gives it the possibility of extracting the biometric data of its users.

TikTok has taken a new step in data collection. The Chinese video platform has indeed updated its privacy policy in the United States on June 2, 2021, with the appearance of a new section, called “Image and audio information”, attached to the one named “Information We Collect Automatically.” This allows the video sharing application to collect biometric data and information.

TikTok to collect facial and voice prints of its US users

So what is behind this new section of TikTok’s US privacy policy? The social platform provides details in its new regulations regarding newly collected biometric information and data.

The company thus evokes the possibility, for it, of collecting elements such as facial or voice prints, data that the American laws allow today to collect. More clearly, data can be collected from posted user content only. This is already quite significant in terms of volume, since TikTok already collects information related to the location of its users, in addition to certain data from the device that uses the account, such as the name of the device.

On the reason which pushes TikTok to extend the collection of information to biometric data, the firm indicates that it can use it to “activate special video effects, for the moderation of the contents, for the demographic classification, for the recommendations of content and advertisements ” , or for any other operation that does not personally identify a user.

European and French users not yet officially concerned

For the moment, this collection of biometric data only concerns the platform’s American regulations. The privacy policy that applies to member states of the European Economic Area (EEA), including France, as well as the United Kingdom and Switzerland, has not yet been changed. In any case, not since July 2020.

TikTok is not the first social network to collect this type of data. Instagram (Facebook group), for example, uses object recognition to help describe a photo or for ad targeting purposes.

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